Archetype 48: The end is the image


Our search for a ‘ visual logic ‘ does not follow the same logical system. You don’t read an image from top to bottom and from left to right.The image reveals itself in numerous pieces that sequently and individually attract attention. To be (pro)active in our own environment, we must dare to appeal to our most complex cognitive and perceptional functions. In our theory and in our presentation we will force our brain/neurons to an uncommon action.


Thx to Helga H. and Carla S.